Beach Towels

Free shipping on U.S. orders over $100!

OUR STORY

LA LUCEA was named after a coastal town in Jamaica where I grew up. It means "the light" hence our slogan - Glow with Confidence and Illuminate Your Style" Our clothing is meant to empower women to feel their best while embracing their individuality. "Glow with Confidence" speaks to the inner strength and self-assurance that comes with wearing our brand, while "Illuminate Your Style" suggests that the right swimwear and resort wear can highlight one's unique sense of fashion, making you shine both literally and figuratively. Together, it conveys a message of feeling radiant, comfortable, and stylish—encouraging women to stand out and own their beauty in every moment.

Our products were handpicked to reflect the colors, comfort, and rhythm of the Caribbean Islands.

Newsletter